Marketing Managers can now get fined up to £500,000 personally if their team breach GDPR data protection and marketing laws. Which is why we have scheduled this Belfast GDPR Workshop for marketing professionals with Briefed GDPR Compliance Services.
In a little-publicised and unprecedented change to legislation in December 2018, the ICO can now issue personal fines of up to £500,000 to managers, directors and other employees of businesses who get their GDPR and marketing wrong, making it arguably more risky to be a marketing manager than an IT professional when it comes to GDPR.
There is no doubt that with the introduction of GDPR, marketing has become problematic. Professional marketers are worried about bringing massive fines upon their companies, as well as themselves, with a marketing campaign that doesn’t comply with GDPR.
Opt-in / Opt-out?
How do I get Consent?
Do I need it?
THE GOOD NEWS: Marketing under GDPR is easy, if you know how to play by the rules.
In this Belfast GDPR Workshop for marketing professionals you will learn
The risks you personally face as a marketer and how to manage them.
How to market securely under GDPR – compliant opt-ins and opt-outs with everything you need to know around consent.
The legislation that governs marketing – GDPR PECR and the ePrivacy rules.
GDPR and Facebook, Linkedin, Twitter marketing under GDPR.
Email marketing – the do’s and don’ts.
Direct mail & Cold calling.
What ‘legitimate interest’ means and what to do if you are not sure that legitimate interest applies to you.